Senior Product Manager - Identity

We are looking for an experienced Senior Product Manager - to own and grow the portfolio of identity products, end‑to‑end, with a focus on strategic growth and commercial impact.

Company outline

MiExact is a leading life-events data intelligence business. We exist to help organisations respond with care, accuracy and integrity at life’s most significant moments – because when people’s lives change, the way organisations respond really matters.


At the heart of MiExact is a unique set of data gathered from key life events – from moving home, to retirement, to death. We take great care in how this data is sourced, governed and analysed, transforming complex raw data feeds into high-value insight and intelligence for clients across the sectors we serve, including charities, credit reference agencies, pension providers and financial services organisations. We are proud to work closely with most of the UK’s best loved charities as well as many household brands.


MiExact has grown rapidly over the last five years through a series of mergers and acquisitions, bringing together highly respected specialist businesses under one group. Within this sit our Identity and Charity Divisions, including Legacy Futures and Smee & Ford – brands that have played a defining role in the growth and professionalisation of legacy giving to charities over many decades, a market that will be worth £10bn by 2050.


This is an exciting time to join the business at the start of a new three-year strategy and at the formation of a new, combined Product and Data function.

Main Purpose of the role

To own and grow the portfolio of identity products, end‑to‑end, with a focus on strategic growth and commercial impact.


The role is accountable for:

  • Acting as the internal and external thought leader for identity, shaping how the business and our customers use identity data.
  • Owning the vision and roadmap for identity products.
  • Ensuring our datasets deliver best‑in‑market quality, coverage and value from our suppliers.
  • Identifying, validating and launching new identity and fraud use cases, sectors and products.


This is a highly growth focussed role (c.70% new / 30% existing products) responsibility for driving licence growth and successful product launches, but without day‑to‑day project management ownership.

Product portfolio

  • Halo fraud prevention services.
  • Mortascreen deceased suppression file.
  • Passed Connections genealogy data services.

Responsibilities

1. Product Strategy & Portfolio Ownership

  • Own the strategy and long-term roadmap for the identity portfolio, aligned to company goals and revenue targets.
  • Define clear product propositions and value stories for Halo, Mortascreen, Past Connections, NDR, Remover, Asset Reunification, Combined Mortality File and Probate+.
  • Identify, size and prioritise new identity and fraud use cases, sectors and propositions (e.g. fraud prevention, identity checks, asset reunification) and lead them from concept through to launch.
  • Develop commercial and packaging models (e.g. licence structures, usage tiers, API-based models) and provide recommendations to inform pricing decisions.

2. Commercial & Data Supplier Management

  • Be accountable for achieving the best possible value, quality and coverage from identity data suppliers.
  • Negotiate commercial terms, SLAs and contractual structures with suppliers where appropriate.
  • Identify, assess and recommend new data partnerships that can enhance coverage, reduce risk, or open new use cases/sectors.
  • Lead or support build vs buy vs partner assessments, including small acquisition opportunities within the identity space.

 

3. Customer, Market & Regulatory Insight

  • Spend significant time (typically 2 days per week) with customers, prospects and partners to understand their workflows, pain points and how they use identity data.
  • Own market research and competitive analysis for identity, ensuring we understand how our products compare and where to differentiate.
  • Stay current on relevant regulations and industry standards (GDPR, AML, KYC, identity and financial fraud) and factor them into product decisions.
  • Work closely with Sales to support significant identity-related opportunities, bringing deep product and market insight to client conversations.

 

4. Product Discovery, Delivery & Lifecycle Management

  • Lead product discovery for new features and products, validating problems and solutions through data, experiments and customer insight.
  • Translate strategy into clear, outcome-focused requirements and user stories for the Technology and Data teams.
  • Own and prioritise the engineering backlog for identity products within Azure DevOps, making trade-off decisions across quality, coverage, latency and commercial impact.
  • Collaborate with Tech and Data to ensure solutions are scalable and make best use of modern architectures (APIs, data lakes, Snowflake, Azure, Databricks, GenAI-enabled capabilities where appropriate).
  • Track product performance (e.g. licence growth, match rates, adoption) and iterate to improve outcomes.

 

5. Internal Collaboration & Go-to-Market

  • Work closely with Technology and Data teams to design and deliver robust, secure and performant identity solutions.
  • Partner with Sales to ensure they understand the propositions, target segments and key differentiators of the identity portfolio.
  • Collaborate with Marketing to shape messaging, content and campaigns that position us as leaders in identity and fraud-related data.
  • Provide internal training and updates on roadmap, launches and market developments relevant to identity products.

 

6. Thought Leadership & External Presence

  • Act as an internal and external thought leader on identity and fraud-related data and technology.
  • Stay up to date with industry debates, regulatory changes and technology trends (particularly APIs, data lakes and GenAI) and share insight within the business.
  • Represent the company at industry events, conferences and panels; build a visible presence on channels such as LinkedIn.
  • Build and maintain a strong network across the identity ecosystem (clients, partners, suppliers, regulators and influencers).

Key Measures of Success

  • Growth in direct identity user licences and overall usage of the identity portfolio.
  • Improved data quality and performance, including match rates and coverage for identity datasets.
  • Number and impact of new identity products/use cases and sectors successfully launched and adopted.
  • Positive customer feedback and evidence that our identity products are solving high-value problems.

Skills & Experience

  • 7+ years of product management experience, with significant time in B2B data products.
  • Strong domain experience in identity, fraud, financial crime or adjacent risk/compliance products.
  • Proven track record of owning end-to-end product lifecycle: discovery, launch and optimisation.
  • Demonstrable experience working with APIs and modern data platforms (e.g. Snowflake, Azure, Databricks, data lakes) and an understanding of how GenAI can be applied in data products.
  • Experience managing third-party data suppliers, including commercial negotiations and performance management.
  • Strong commercial acumen with the ability to build business cases, define commercial models and influence pricing decisions.
  • Comfortable working closely with customers and sales teams, including regular client meetings and conference attendance.
  • Skilled at backlog ownership and working with engineering teams in an Agile environment (Azure DevOps or similar).
  • Excellent communication skills, capable of engaging senior stakeholders internally and externally and acting as a visible evangelist for identity products.
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